Dawn C. Abernathy, CFP® is passionate about assisting people with making their dreams their reality by providing personalized financial planning and education. She specializes in assisting people with building and maintaining 1st and 2nd generation wealth in order to live their dreams. She especially loves to empower women and diverse populations with empathy and understanding.
Dawn is committed to making ethical financial planning accessible to all people to reduce wealth inequality and make progress on closing wealth gaps. She has special interest in assisting people at every income level with planning for retirement, creating ways to financially meet life goals, financial education, and financial wellness (healthy mindsets and habits with money).
As a fiduciary that always acts in clients’ best interests, she believes in serving people with transparency, simplicity, fairness, integrity, and care. She operates with NO product sales, NO commissions, NO greed, and NO asset minimums. She provides a relaxed, safe space where people’s needs, wants, and wishes are heard and understood. Her goal is for clients to leave each interaction with hope for the future, action steps to make progress, and the confidence that comes with having professional guidance at every point along their financial journeys.
Dawn is a CERTIFIED FINANCIAL PLANNER® professional with a Sports & Entertainment Accredited Wealth Management Advisor® designation and graduate of Illinois Institute of Technology with a B.S. in Computer Engineering and M.S. in Financial Markets (Financial Engineering & Programming Concentration). She has been in the financial industry for over 20 years. Her financial education and financial planning insights have been included in NerdWallet, CNBC, and Financial Planning articles.
She is from Chicago, Illinois and currently resides in the suburbs of St. Louis, Missouri. She is happily married to Eric Abernathy and manages the busy lives of their 3 children (including twins that are 18 months younger than the oldest child). She enjoys NFL football, winning her fantasy football leagues, applying her HGTV viewing to home design and renovations, and finding healthier ways to cook delicious meals.
