Dawn C. Abernathy is passionate about assisting people with making their dreams their reality by providing personalized financial planning and education. She specializes in assisting with building and maintaining 1st and 2nd generation wealth. She especially loves to empower women and diverse populations with empathy and understanding of their unique needs.
While working for financial companies in technology, business, and consulting roles for over 20 years, it bothered her that many companies and advisors reserved advice for those who already had some wealth. Many defined people by the amount of money that they were able or willing to invest. Many focused on sales and did not do what was best for clients.
How would people that are currently building towards their goals get guidance to achieve their goals? In order to reduce wealth inequality and make progress on closing wealth gaps, unbiased financial education and financial planning has to be accessible to all.
As a fiduciary that always acts in the best interests of clients, Dawn chose an ethical way to bring access to professional financial planning to everyone with transparency, simplicity, fairness, integrity, and care. She provides a relaxed, safe space where people’s financial needs, wants, and wishes are heard and understood. Her goal is for clients to leave each interaction with hope for the future, action steps to make progress, and the confidence that comes with having professional guidance at every point along their financial journeys.
Dawn is a CERTIFIED FINANCIAL PLANNER® professional and graduate of Illinois Institute of Technology with a B.S. in Computer Engineering and M.S. in Financial Markets (Financial Engineering & Programming Concentration). She is from Chicago, Illinois and currently resides in the suburbs of St. Louis, Missouri. She is happily married to Eric Abernathy and manages the busy lives of their 3 young children (including twins that are 18 months younger than the oldest child). She enjoys NFL football, winning her fantasy football leagues, applying her HGTV viewing to home design and renovations, and finding healthier ways to cook delicious meals.
